Media
FIRST STEPS
LAST UPDATED ON AUGUST 29, 2023
In March, the Army introduced the new “Be All You Can Be” brand to America. This August, the Army is introducing “First Steps” as a “Be All You Can Be” continuation, highlighting how young Americans can start their journey to service. “First Steps” is the Army’s most authentic portrayal of what it means to be a young Soldier, offering an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their Army journey.
BE ALL YOU CAN BE
LAST UPDATED ON MARCH 07, 2023
The U.S. Army is introducing a new, modern brand that redefines what it means to “Be All You Can Be” for a new generation. The brand and surrounding campaign spotlight the countless possibilities in the Army for youth to explore their passions, build community, and become the best versions of themselves.
IT'S YOUR TIME
LAST UPDATED ON JULY 11, 2023
The U.S. Army Reserve is introducing a new marketing campaign that spotlights opportunities for young people to accelerate their professional and personal goals. Launching timed to the Army Reserve's 115th birthday, "It's Your Time" aims to educate motivated, career-driven youth of all backgrounds about this fulfilling, part-time pathway to service.
APRIL 20, 2023: Download The Press Release
JUNE 01, 2023: Download The Press Release
Decide to Lead
LAST UPDATED ON AUGUST 09, 2022
Leadership is a choice. Beginning the transformation into a position of respect, mentorship, and opportunity starts with the decision to lead. We're calling on motivated youth from all backgrounds to gain the skills to succeed and lead in any environment. Decide to lead and become an Army Officer.
Know Your Army
LAST UPDATED ON JUNE 01, 2022
There are two sides to this story—what Gen Z thinks they know about the Army and what it actually is. We’re taking on misconceptions by educating today’s youth about the wealth of Army benefits that can support their goals.
Media Contact
Laura DeFrancisco
Public Affairs Chief, Army Enterprise Marketing Office (AEMO)