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U.S. Army

November 28, 2016



Dear Army Advocate,

We launched two new commercials in the series of four on national television -- "Tunnel: Microdrone" and "Tunnel: Power Grid".

Microdrone
"Tunnel: Microdrone" was released last Monday, November 21, 2016 and showcases Army innovation through technology not many have seen -- the Army's currently fielded "pocket-sized, aerial surveillance device" meant to provide Soldiers a small, easy-to-use technology that enables them to observe everything from individual rooms in buildings to entire villages during combat missions. https://youtu.be/1nUC3J1d2LI

Power Grid
"Tunnel: Power Grid" has just been released today, November 28, 2016 and depicts a humanitarian scenario where Army engineers actively assemble a prime power grid during severe weather, restoring much needed power to a hospital. This is meant to showcase what our engineers do and the kind of impact and difference Soldiers make on a daily basis, at home and abroad. https://youtu.be/CbQX_JE6frI

Last month we sent you an email with links to the Army's first two new commercials, "Cyber Warrior - Faceless" and "Tunnel: Amphibious Assault". We have provided the links below if you would like to view again or if you did not have an opportunity before.

Cyber Warrior
"Cyber Warrior - Faceless" can be found here: https://youtu.be/0LZnOorfS_Q and showcases Army technology and behind the scenes Civilian and Soldier Cyber Warriors that work day and night to ensure our information security.

Amphibious Assault
"Tunnel: Amphibious Assault" can be found here: https://youtu.be/eHndb4Wss54 and displays our Army Special Operations Soldiers conducting an amphibious assault. This television spot highlights the "elite warriors" within our Army team.

We need your continued help in closing the knowledge gap that often exists between the American public and their Army, allowing inaccurate misperceptions to shape their opinion of Army service and their willingness to support, recommend or consider joining. In order to do that, we need to ensure that you are up to date on our latest efforts to tell the Army story on the national level.

All four commercials lead to goarmy.com/team where prospects are encouraged to explore content related to their ability to join the highly selective Army team.

As mentioned previously, we encourage you to share this website and these commercial spots on your social media networks using the hashtag #ArmyTeam. Sharing allows us to expand our conversation with potential prospects, influencers, educators and Army advocates in order to dispel misperceptions and provide further information on what the Army does, why we do it and the difference Soldiers make every day nationally and globally as part of the Army team.

Again, your feedback on our efforts is greatly appreciated. To provide comments or if you have any questions, please reply to this email.

As always, we appreciate your partnership and the important role you play in helping America understand and value their U.S. Army, increasing their willingness to support, recommend and/or consider Army service.

Sincerely,
Mark S. Davis
Deputy Assistant Secretary of the Army for Marketing

Department of the Army • Army Marketing and Research Group • ATTN: SAMR-MR
2530 Crystal Drive • Suite 4150 • Arlington, VA 22202-3934

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